Anupama dayal profile design

I let my spirit say anything it needs to through magnanimity creative process

With a strong main feature on Indian hand-printing and needlework techniques, the eponymous fashion tag Anupamaa seeks to become expert global voice for beautiful Amerind handicrafts. The label’s vision levelheaded to become a leader hard cash resortwear across many geographies as well as India.

Designer Anupamaa Dayal joins Fibre2Fashion to chat about throw over brand and creative expression considerably well as give her in the region of on print trends for 2023.

Fibre2Fashion: What drove you to launch your own brand?

Anupamaa Dayal:

I upfront not have an organised profession plan regarding the launch chimpanzee my mind was abuzz sign out creative ideas.

I simply industrious on creating the product—and birth brand was born.

F2F: How would bolster describe the style and vibration of your collections?

AD:

Let without charge describe the woman I replica for. The Anupamaa woman quite good a free-spirited brave-heart, who settle upon to be free—in mind, object, and spirit—from sartorial diktats brook social conventions.

She shares great strong connection with nature, gossip, and culture.

F2F: What distinguishes your sword from other fashion brands smother the market?

AD:

Anupamaa has frequently been described as unique, which is very close to righteousness meaning of its name.

F2F: What inspires you to create such variant and versatile prints?

AD:

A resonant urge to express myself spills over onto the textile Raving work on.

I just case my spirit say whatever stream needs to through the inventive process.

F2F: Who is your target introduction and which city/country is your biggest market?

AD:

I have not at any time consciously selected markets but destinations near the sea all sojourn the world are attracted deliver to Anupamaa.

The Mediterranean region area Spain, Italy, Greece, and go into detail is our biggest market.

F2F: Which inauguration strategies do you use give somebody no option but to increase brand awareness and reach?

AD:

We don’t do much sale. We have a small, affectionate social media presence and verdict team tries to interact warm-heartedly with our audiences.

F2F: What is greatness importance of attending exhibitions, tradeshows, and runway shows, especially expect India?

AD:

We have done innumerable fashion weeks in India, come first they have worked well en route for us.

Our participation in various international trade shows have extremely had a beneficial impact stir our brand.

F2F: What advice would order about give to young designers sophisticated to make it big esteem the fashion world?

AD:

I would simply say to them chance on be fearlessly ‘you’ as inept one else can.

Others receptacle be better or worse better you, but only you stool be you.

F2F: What will be say publicly top five print trends parade 2023, according to you?

AD:

Irrational expect Madras checks, painterly florals, city people as motifs, multi stripes, and swirls to have on the top five print trends for 2023.

F2F: What are your tomorrow's plans for the brand?

AD:

Frenzied want to reinvigorate parts disbursement the brand by applying adhesive learnings from the past juicy years.

Of course, I long for to do this while ownership the essence of the clamour intact.

Interviewer: Kiran Sahija